Shibbir Ahmed, New York: Once again, the rich heritage, beauty, and cultural diversity of the saree were showcased on the world stage at New York City’s iconic Times Square, one of the world’s busiest and most recognizable urban destinations. On Sunday, August 23, the third annual ‘Saree Goes Global USA 2026’ event was held at Father Duffy Square in Times Square.

The event, held from 11 a.m. to 2 p.m. local time, brought together participants from various U.S. states as well as different parts of the world. Women dressed in sarees of different colors, designs, and styles took part in the Saree Walkathon and ramp walk. The program also featured music, dance, and other cultural performances.

The event was organized by New York-based Uma Global in partnership with the Consulate General of India in New York. Organizers said the primary objective of the event is to present the saree not merely as a garment, but as a global symbol of heritage, culture, art, unity, and women’s empowerment.

The presence of women from different countries dressed in colorful sarees transformed the bustling Times Square area into a vibrant celebration of culture. Through various types of sarees, traditional textiles, and intricate designs, the event highlighted the rich history of South Asian weaving, textiles, and craftsmanship.

Dr. Deepti Jain, founder of the ‘Saree Goes Global’ movement, has been leading the initiative. Dr. Rita Kakati-Shah, president of New York-based Uma Global, has also played an important role in organizing the event. Through their efforts, the initiative seeks not only to introduce the saree to people around the world but also to preserve the heritage of weavers and artisans and promote international recognition of their craftsmanship.

The ‘Saree Goes Global’ event at Times Square has now entered its third year. Previous editions have attracted participants from countries and regions including India, Bangladesh, the United Kingdom, the United States, Nepal, Sri Lanka, Malaysia, Singapore, and the West Indies. The second edition in 2025 brought together participants from Bangladesh and other countries, turning Times Square into a vibrant showcase of cultural diversity.

More than 500 women participated in the inaugural event in 2024. Women from at least nine countries, including Bangladesh, gathered at Times Square wearing sarees and showcased their respective cultures and traditions through music, dance, and the Saree Walkathon.

According to the organizers, the saree has no geographical boundaries. It is a cultural heritage passed down from generation to generation and has the power to bring people from different countries and cultures together. Hosting the event at a globally renowned location such as Times Square provides an important platform for taking that heritage to an international audience.

Through ‘Saree Goes Global,’ the organizers are therefore promoting more than just a traditional garment. The initiative also carries messages of women’s identity and empowerment, cultural diversity, traditional craftsmanship, and harmony among people around the world.